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Americolor Corporation - based in California (USA) and founded in 1995 - have quickly built a reputation for being at the forefront of colourants for food with an extensive product range.

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For adding colour to sponges, bread, pastries and biscuits, Americolor offer you their unique Soft Gel Paste. Conveniently supplied in easy to squeeze bottles, Americolor gel paste allows you to dropper dispense the gel into your mix to create the exact desired colour you require. These soft gel pastes provide colour so intense that vibrant colours can be easily achieved without changing the consistency of your batter!

For airbrushing onto cakes (e.g. sugarpaste) Americolor have designed Amerimist, providing stunning water based airbrush colours that will add a real wow factor to your finished cake! These super concentrated colours are quick and simple to use, and come in a rainbow of rich and intense colours ranging from super black to lemon yellow.

Americolor also offers a wide range of Amerimist electric colours too, and for the serious airbrusher, Americolor also has their own range of sheen colours, offering a solution to the perfect metallic colours such as gold, silver, copper and bronze.

Americolor has thought about the smallest details too - with their great range of Gourmet writers you will be able to add even more stunning details to your cakes, but with something as simple and safe as child’s play! This superior range of fibre tip brush style pens will gracefully glide over your edible surface, allowing you to create a personalised message or picture. Available in a black 2 pen set or pack of 10 rainbow colours, the only limit really will be your imagination.