2020 Cake Decorating Trends

  Happy New Decade, cake decorators! We trust you all had a wonderful Christmas, covered head to toe in icing sugar with plenty of sweet treats to devour! Just in case you’ve got a touch of the January Blues, we wanted to get you excited for all the upcoming cakey trends expected this year. With 2020 comes brand new and creative ways of cake decorating, from perfectly imperfect fault lines to new flavours to watch out for.   Metallics It seems to be a trend that never gets old, but... Read More


Weddings 2 Collaboration

For those of you who were unable to attend Cake International at the NEC last month, we wanted to make sure you didn’t miss out on this fabulous collaboration, Weddings 2. The Weddings 2 Collaboration was a homage to The Posh Frock Shop, as seen on Channel 4 last year. The show followed multi-award-winning wedding dress designer, Ian Stuart, and his team at his opulent Blewcoat Store in London. The collaboration featured a collection of incredible cake designs, inspired by Ian Stuart gowns, which were displayed at Cake International. We... Read More


Christmas Delivery Information

    If you’ve got a schedule full of festive bakes, or some last-minute stocking fillers to order, you might be wondering about our delivery times over the Christmas period. Our Warehouse Heroes will be working over the festive season so your orders will still be picked and packed. However, we recommend getting your orders in early to avoid disappointment. CHRISTMAS DELIVERY Bank Holidays over Christmas and New Year mean reduced collections by our couriers which will affect delivery times. Please check the below and choose the correct delivery method to... Read More


Product Excellence Award – Finalists!

  It’s our favourite time of the year, we’re up to our elbows in sugarpaste, preparing for cakes shows all around, from ExCel’s Cake & Bake Show to NEC’s Cake International – and of course, The Cake Master’s Awards! This year, The Cake Master’s Awards pays tribute to the usual major categories, Best Retailer, Best Cake Artist, as well as new ones that include The People’s Choice Award (sponsored by us!) and the brand new Product Excellence Award (with both edible and non-edible categories). And we’re thrilled to discover that... Read More

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Zoe Clark: ‘Bluebell’ Lace Applique

  Cake International 2019 is quickly approaching, and we wanted to share a quick taster of one of our proud sponsorships! Zoe Clark of Zoe Clark Cakes has produced this stunning three-tiered cake design on behalf our the wedding collaboration for Cake International.  If you haven’t heard about it, this fabulous collaboration features cakes inspired by dresses, designed by award-winning dress designer Ian Stuart. There are around 40 different cakes as a part of this collaboration, all of which can be seen at Cake International in November. The collaboration will be... Read More


A Free Gift, Just For You!

For this week only we’re offering a free gift with various spend totals, and you even get to choose your gift! Browse through our gift category to see the huge range of products on offer for different price bands. Then, once you’ve decided on your free gift, simply add it to your basket as you normally would. Once you’ve reached your total spend, your item will automatically become free! YELLOW = Free when spending £50 – £99.99 GREEN = Free when spending £100 – £149.99 BLUE = Free when spending... Read More


Cake International 2019!

  The World’s Greatest Cake Show returns with the most groundbreaking displays, the wildest competition entries and the most famous cake stars from around the world!  Come along and hone your skills with workshops and demos, discover the latest trends in the cake decorating universe, browse in awe at hundreds of competition cakes as they’re judged, and make the most of the world’s biggest cake shop with hundreds of stands to satisfy a sweet fix! You’ll also be able to see on stage demos and meet some of your favourite... Read More



    To celebrate the summer bank holiday, and treat our wonderful customers, we’re offering some bonus discounts with our Bank Holiday Bonus Sale! Until Midnight Tues 27th August, you can earn up to 10% off all fully priced items on the website. That’s right, everything* is on offer! Please note that each code can only be used once per customer and cannot be used in conjunction with any other offers. This includes any items currently on sale. These will not be taken into account in your order total. How... Read More


Bank Holiday Delivery Information

    When will my cakey goods arrive? Our Warehouse Heroes will be working over the Bank Holiday so your orders will still be picked and packed but we will not have a mail collection until Tuesday 27th August. Order AFTER 4pm on Friday 23rd and BEFORE 4pm Tuesday 27th August and expect your order on the below dates: Next Day – delivered Wed 28th August 2 Day – delivered Thu 29th August 3 Day – delivered Fri 30th August Saturday Delivery – delivered 31st August Sunday Delivery – delivered... Read More


Get Involved! – The Cake & Bake Show 2019

  The official Cake & Bake Show is back for 2019, and it’s bigger and better than ever before. This year it’s all about ‘illusion’ with not one, not two, but three competition categories! Main Competition Cupcake Competition Kids Illusion Cake Competition   Real or Cake? Illusion cakes are all the rage right now, possibly ever since the first episode of The Great British Bake Off in 2017 that really put the contestants if a spin. Do you remember that one? So this year, whether it’s gravity-defying masterpieces or cake disguised... Read More