A Free Gift, Just For You!

For this week only we’re offering a free gift with various spend totals, and you even get to choose your gift! Browse through our gift category to see the huge range of products on offer for different price bands. Then, once you’ve decided on your free gift, simply add it to your basket as you normally would. Once you’ve reached your total spend, your item will automatically become free! YELLOW = Free when spending £50 – £99.99 GREEN = Free when spending £100 – £149.99 BLUE = Free when spending... Read More


Cake International 2019!

  The World’s Greatest Cake Show returns with the most groundbreaking displays, the wildest competition entries and the most famous cake stars from around the world!  Come along and hone your skills with workshops and demos, discover the latest trends in the cake decorating universe, browse in awe at hundreds of competition cakes as they’re judged, and make the most of the world’s biggest cake shop with hundreds of stands to satisfy a sweet fix! You’ll also be able to see on stage demos and meet some of your favourite... Read More



    To celebrate the summer bank holiday, and treat our wonderful customers, we’re offering some bonus discounts with our Bank Holiday Bonus Sale! Until Midnight Tues 27th August, you can earn up to 10% off all fully priced items on the website. That’s right, everything* is on offer! Please note that each code can only be used once per customer and cannot be used in conjunction with any other offers. This includes any items currently on sale. These will not be taken into account in your order total. How... Read More


Bank Holiday Delivery Information

    When will my cakey goods arrive? Our Warehouse Heroes will be working over the Bank Holiday so your orders will still be picked and packed but we will not have a mail collection until Tuesday 27th August. Order AFTER 4pm on Friday 23rd and BEFORE 4pm Tuesday 27th August and expect your order on the below dates: Next Day – delivered Wed 28th August 2 Day – delivered Thu 29th August 3 Day – delivered Fri 30th August Saturday Delivery – delivered 31st August Sunday Delivery – delivered... Read More


Get Involved! – The Cake & Bake Show 2019

  The official Cake & Bake Show is back for 2019, and it’s bigger and better than ever before. This year it’s all about ‘illusion’ with not one, not two, but three competition categories! Main Competition Cupcake Competition Kids Illusion Cake Competition   Real or Cake? Illusion cakes are all the rage right now, possibly ever since the first episode of The Great British Bake Off in 2017 that really put the contestants if a spin. Do you remember that one? So this year, whether it’s gravity-defying masterpieces or cake disguised... Read More


Special Ticket Prices – The Cake & Bake Show 2019

It’s showtime! The UK’s biggest baking event is returning to ExceL in London on the 4th-6th October 2019 and we just can’t wait! As always, the show is jam-packed with all things cake! Gain insight from celebrity experts and cake artists, get access to all the latest must-have baking equipment, and be wowed by the spectacular cake competitions and exquisite display pieces. There’s plenty to inspire and with over 150 exhibitors on offer, you won’t be short of a sweet fix!    We’ll Be There! As well as being a... Read More


THE SUGAR PASTE™ – Now Cheaper Than Supermarket Brands!

  If you like THE SUGAR PASTE™, you’ll love our weekly offer. With our current sale prices, TSP works out cheaper than supermarket brands – with heaps more quality, of course! It’s the perfect time to stock up and be prepared for all of your upcoming cake projects. Or, if you’re yet to try it out, there’s never been a better time! Especially whilst THE SUGAR PASTE™ is the cheapest in all the land! Don’t believe us? We’ve done the math to prove it! Due to the elasticity of THE SUGAR... Read More


Happy Birthday Cake Dec!

  “Happy birthday to us, happy birthday to us…” ♪♫ Did you know, August marks our 10th birthday?! I know, we can’t believe it either! To celebrate our 10th birthday, and because we couldn’t send you a slice of our birthday cake, we’re treating you with some great offers instead! This week, we’ve got over 700 products on sale, some with a giant discount of up to 90% off! Use this week to stock up on your essentials as well as your favourite brands in the sale, including Marvelous Molds, Cake... Read More


Please vote for us

NB: Voting closes at midnight Monday 19th August. It’s that time of year again when we ask, beg and shamelessly plead for your vote as Best Retailer in the Cake Masters Awards. In everything we do, we believe in pushing the boundaries and doing things differently. We do this by creating our own brands, working with expert innovators from around the World and providing an unparalleled customer experience. The real reason we exist? To solve your cakey problems. We offer a huge variety of products to make your life easier and... Read More


Magic Colours: New Ranges Now Available

    We’re happy to announce that we are now the UK’s main distributor for Magic Colours, and having fully updated our stock, we now have the full Magic Colours range of products available to order on our website! This includes: airbrush paints, edible paints, flavour potions, lustre dusts, petal dusts, readymade icing, chocolate gels, choco powders, Bling Bling, pump dust, sparkle pastes, edible markers and more. Below is a quick breakdown of our newly introduced range that are now available, so you can plan, prep and produce all things... Read More