To make sure you’re feeling the love this Valentine’s Day, we’re offering a special range of discounts with our Red Hot Sale! Until Midnight 21st February, you can earn up to 12.5% off all fully priced items on the website. Please note that each code can only be used once per customer and cannot be used in conjunction with any other offers. This includes any items currently on sale. These will not be taken into account in your order total. How to get your discount: Log into your... Read More


Cake Trends 2019

Happy new year, cake decorators! Can you believe we’re already two weeks in to 2019? It seems like just yesterday we were  preparing for our Black Friday sale, planning our advent giveaway and seeing all of our customers stock their baking cupboards for delicious festive cakes – I’m sure they all went down a treat! With 2019 comes new, fresh and exciting cakey project ideas, from geometric shapes to a rustic boho style. So whatever special event you have to look forward to this year, make sure your cake is... Read More


Happy New Year!

It’s been another fantastic year at The Cake Decorating Company! This year we’ve been busier than ever, developing our own products, working with cake artists worldwide, sponsoring collaborations, working with innovators to bring new ideas to the market, and overseeing the launch of some revolutionary products – from Ingenious Edibles’ DIY Diamond Gel to Spectrum Flow’s Wipeouts! Not to mention the boundaries we pushed at Cake International this year. Why take one stand when you can take 11? This is a bit like what we do in all areas of... Read More


Christmas Savings – 15% OFF!

  Dec your cakes with sugar holly, fa la la la la… ‘Tis the season to be jolly, and for good reason! To say a huge thank you for all of your support in 2018, and to show our loyal customers how much we appreciate them, we’re knocking 15% off everything* on our website, so you can get some great deals over the festive period.  So whether you’re in desperate need of stocking up your baking cupboard after all that yummy Christmas baking, or you’ve had your eye on something new, now’s... Read More


THE SUGAR PASTE™ Money Back Guarantee

We’re so sure you won’t have any problems with THE SUGAR PASTE™ that we’re offering you a Money Back Guarantee. Simply email with your order number within 30 days of purchase and one of our Customer Service Angels will contact you. We will ask you to return the unused paste (we’ll even pay for return postage!) and ask you for details of the problem and pictures to show this. We’ll credit your The Cake Decorating Co account with the price you paid for up to 1 6kg box. The guarantee... Read More


Please Vote For Us

  Please consider voting for us as Best Retailer in the Cake Masters Awards 2018. Click here ➞ VOTE NOW Since the Cake Masters Awards was started we have won Best Retailer 3 times, all because of your generous support. Thank you. The reason we’re asking for votes is that this award category works differently to a lot of others in the Cake Masters Awards. This category is based purely on customer votes (most others are decided by judges). This is your chance to make your voice heard. We want... Read More



  Not ones to rest on their laurels, the team at THE SUGAR PASTE™ have been listening to feedback from sugar paste connoisseurs and have been elbow-deep in sugar, working to perfect their recipe – and they’ve done it! So what changes have been made? The Goal: • Make THE SUGAR PASTE™ stretchier, with a smooth velvet finish & longer working time. • Improve consistency between batches, meaning you get the same amazing product every time you order. The Method: • Introduce a new process which replicates a perfect product every time. • Purchase... Read More


NEW Loyalty Scheme: Launch Weekend Celebration

We’ve created a loyalty scheme with spendable Cake Dec Coins to say ‘thank you’ to you for being an amazing customer.       You can earn 2 Cake Dec Coins for every £1 you spend online. When you redeem, 1 Cake Dec Coin is equivalent to 1p to spend. FAQs How do I join The Cake Decorating Co. Loyalty Scheme?
 Simply create an account on The Cake Decorating Co. website and you will automatically become a member of our program. If you already have an existing account with us, you do not need to... Read More


Award Shortlist

  We were really pleased to start the year by being shortlisted for not one but TWO awards! Cake Decorating Heaven magazine has shortlisted us for: Best for Customer Service Most Innovative Product 2017 The product nomination is for Safety Seal which we launched and is transforming the way decorations are added to cakes by coating them in a food safe barrier. Previously non food-safe items can be dipped into Safety Seal before being inserted directly into your cake. No need for wrapping or posy pics. This opens up many creative placement opportunities as well as... Read More