Happy New Year!

It’s been another fantastic year at The Cake Decorating Company!

This year we’ve been busier than ever, developing our own products, working with cake artists worldwide, sponsoring collaborations, working with innovators to bring new ideas to the market, and overseeing the launch of some revolutionary products – from Ingenious Edibles’ DIY Diamond Gel to Spectrum Flow’s Wipeouts!

Not to mention the boundaries we pushed at Cake International this year. Why take one stand when you can take 11? This is a bit like what we do in all areas of our business, we go ALL IN! Not only did we take products to shows throughout the year, we flew in and hosted cake artists from around the world, ensuring our customers get world-class demonstrations from the experts and creators of the products. We did this to provide lots of choice, something we were very keen to maintain throughout the year and in the future.

And let’s not forget, one of the highlights of our year was winning Best Retailer of the Year at The Cake Masters Awards. Again, a huge thank you to you, our customers, for voting for us.


“Winning this award wouldn’t be possible without the efforts of our hardworking and dedicated team, who work tirelessly every day in order to create the best possible experience for you. As a company, we pride ourselves on supporting both the industry and cake artists alike. Not everything we do is about making money. We don’t consider ourselves to be ‘just’ a retailer, we do much more than sell cake supplies. What we sell is actually the least interesting element. What you MAKE with what we sell is the exciting bit. Seeing what is possible by pushing boundaries in cake is inspirational for everyone. This award is for you. Thank you so much for supporting us.” – Debbie White

And even though it may be the end of another great year, there’s still no stopping us. We already have so much planned for 2019 and even more to look forward to! 

If you ever have any questions, comments or product suggestions, please do not hesitate to contact us. The more information you give us, the better we can serve you. Without you, there isn’t a Cake Decorating Company. The best way to get in touch is to email debbie@thecakedecoratingcompany.co.uk. Feedback or praise, we want to know. Tell us what you want and we will do our best to make it happen.

Until then, we wish you all a VERY happy new year. We hope 2019 is filled with nothing but happiness… and cake!

Comments are closed here.