Please vote for us

NB: Voting closes at midnight Monday 19th August.

It’s that time of year again when we ask, beg and shamelessly plead for your vote as Best Retailer in the Cake Masters Awards.

In everything we do, we believe in pushing the boundaries and doing things differently. We do this by creating our own brands, working with expert innovators from around the World and providing an unparalleled customer experience.

The real reason we exist? To solve your cakey problems. We offer a huge variety of products to make your life easier and help you create quicker. We offer you what’s new and different so you can keep your customers and friends excited by your designs and coming back for more of your delicious cake.

The reason we’re asking for votes is that this award category works differently to a lot of others in the Cake Masters Awards. This category is based purely on customer votes (most others are decided by judges). This is your chance to make your voice heard.

My Mum always said, “if you don’t ask, you don’t get”. So here we are, asking you to PLEASE VOTE FOR US as Best Retailer!

(It’s #18 near the bottom of the form)


We like to do things differently, so this year we’re sponsoring the NEW ‘People’s Choice Award’. Cake Masters is giving YOU a voice to choose who you think should win… and so are WE.

What’s ours is yours.

We’re giving over our social media to anyone that wants to nominate themselves in this category, or to do a shout out for someone else they want to win. Take over our Instagram stories for the day or post on our Facebook. It’s up to you. Contact now to arrange a story takeover.

Why are we doing this?

We understand getting heard is hard. At this time of year, you’ll see and hear us asking you to vote for us as Best Retailer. We’re extremely grateful to have been a finalist every year and won a staggering 4 times (thanks to you!) Anyway, we guess we’ve done something right so we’re giving back. We’re very lucky to have a large following of wonderful customers on social media, so use us! Use our platform to spread your nominations message far and wide. You get heard and our followers get to discover some amazing cake artists. It’s win-win!

That’s not all!

We’ve sponsored an award every year at the Cake Masters Award. We do it to support the cake community and this year, we’re doing even more. This year, 1 person will win The People’s Choice Award BUT, all the finalists will be entered into another draw to win £200 of products from us. We want to give back and help you keep creating amazing works of cake art. These awards are about you, not us.

(….But we would really appreciate if you voted for us as Best Retailer as well!) 😉

(It’s #18 near the bottom of the form)

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