Welcome to The Cake Decorating Company!

We like to do things a little differently. Pushing boundaries and thinking creativity is in our DNA, and our passion for cake decorating has led us to develop our very own in-house brands, working alongside expert innovators from around the world. Alongside these, you’ll also find all the iconic cake decorating brands bakers know, trust, and love. The best of both worlds, all in one place.

At the heart of our business is our commitment to brilliant customer service. Our team works hard every day to deliver an exceptional experience, combining professionalism with genuine care and attention to detail. We’re incredibly proud of our reputation with customers in the UK and beyond - and you don’t just have to take our word for it. We’ve been honoured to receive many awards over the years, voted for by our customers. Most recently, in November 2025, we were thrilled to walk away with the award for Retailer of the Year at the first ever Cake and Bake International Awards, thanks to the support of our amazing community. And soon after, in February 2026, those same amazing customers helped us win Finishing Touches of the Year Supplier at the D'Licious Magazine Awards!

Our online store is designed to support cake artists at every stage of their journey. We offer friendly advice Monday to Friday, 9am–5pm, via live chat, email, or phone, plus same-day dispatch on orders placed before 4.30pm. And behind the scenes? We’re real people - a small but mighty team - working hard to make your experience with us seamless, personal, and memorable. This approach has helped us build a genuine community of passionate bakers who love what they do.