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About Us

Being the UK's largest retailer of cake decorating supplies, we stock all the basics for every cakey project, as well as the latest in innovative products. That's because, in everything we do, we believe in pushing the boundaries and doing things differently.

We do this by creating our own brands, working with expert innovators from around the world, and providing an unparalleled customer experience and intrinsic attention to detail. We are highly regarded for our professionalism, having built an enviable reputation for offering the best customer service to clients both in the UK and abroad.

Our online store is tailored to meet the needs of both beginners and expert cake decorators, offering advice daily from 9am to 5:30pm via our online chat, email, or phone, and same-day dispatch on orders before 8pm. But behind the scenes, we’re real people, working hard to make your experience with us happy and memorable. It’s this personal touch that makes sets us apart from our competition.

So pick up the phone or drop us an email and we'll get back to you. We’re always listening for new ways to celebrate all things sweet, and make the world a cakier place to be!

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