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About Us

In everything we do, we believe in pushing the boundaries and doing things differently.

We do this by creating our own brands, working with expert innovators from around the World and providing an unparalleled customer experience.

We’ve won Best Retailer in the Cake Masters Awards 4 times! We have a Loyalty Program, Price Promisemobile app…  blah, blah, more USP’s, blah!

The real reason we exist? To solve your cakey problems. We offer a huge variety of products to make your life easier and help you create quicker. We offer you what’s new and different so you can keep your customers and friends excited by your designs and coming back for more of your delicious cake.

In the age of Amazon Prime, you don’t want to wait for your order. You’ve ordered your goodies and you want them now dammit! We understand, we’ve got your back with same day dispatch before 4pm.

We’re real people, working hard to make your experience with us happy and memorable. It’s this personal touch that makes sets us apart from others again. Pick up the phone or drop us an email and a real life person will get back to you. We’re always listening. Have an idea for a new product? Seen something you like online? Tell us about it and we’ll try to make your cakey dreams come true.

We are immensely proud of our customer and client base which includes some of the world's top cake designers – many of whom provide our inspiration and some of their innovative products. We're proud to partner with Paul Bradford and his team at Cakeflix to offer exclusive member discount and offers.

p.s We’re 100% positive that cake makes the world a better place.