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Introducing a Cake Essential: The Newly Rebranded Couture Sugarpaste!
• Lynsey Macdonald
Attention cake community, this is one announcement you don't want to miss! We are so excited to be welcoming the new and improved Couture Sugarpaste to our virtual shelves. With elegant new packaging, it looks sleeker than ever and we are obsessed!
Since launching nearly a decade ago, Couture Sugarpaste has become one of the most sought-after cake decorating products on the market. A favourite with award-winning cake makers across the UK, this luxury fondant takes your bakes to the next level.
All four iconic colours (White, Ivory, Black and Red) are available to buy now in handy 1kg packs. Not only that, but a bulk 7kg tub of the White is now on sale! Perfect options for any project, large or small.

Why choose Couture?
Couture Sugarpaste uses the highest quality ingredients to help you achieve incredible results. The range was developed with the help of artisan cake decorators specifically for use on top quality cakes, where quality of finish is everything! It's incredibly popular for luxury wedding cakes, elevating them to a whole new level.
There is lots to love about Couture, but here are a few highlights! This paste...
- rolls out thinly
- forms the smoothest finish
- won’t easily tear or crack, making it ideal for taller cakes
- doesn’t form elephant skin
- can also be used for modelling
- tastes and smells absolutely delicious
- and is now totally allergen free, both in the recipe and in the factory it is made in.
A Favourite with Cake Artists
Kerry Hemms from Angel's Kitchen, winner of the Best in Show Award at Cake International 2023, is an ambassador for the brand, and had this to say:
"No tearing, no air bubbles... it was just fabulous to work with!"
Kerry Hemms
Convinced to try it? We thought so! Head over to our Couture Sugarpaste category and shop now; stock up on these essentials colours for your upcoming cakey creations.
And follow Couture on Instagram! Tag @couturesugarpaste for a chance to have your cakes featured!
Looking for more inspo? Check these out...
How to Cover a Cake with Sugarpaste - with Emily Hankins!
What's the Difference Between Sugarpaste, Modelling Paste and Flower Paste?